High Point Market Promotional Campaign
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Creative Concepting
Graphic Design
Social Content Creation
Email Design
Copywriting
During Covid HPMKT experienced the lowest attendance records in it’s existence. In preparation of fully re-opening to the public, they needed to remind their attendees why attending the market in person is vital to their business’s success and excite them about enough to sign up and follow through.
Event’s Main Messaging
Attending HPMKT
in person is vital to my growth personally and professionally.
Communication Pillars
Energizing Inspiration
Breadth of product and price points
Big name speakers and entertainment
See newest first - trends/products/ect.
Industry Connections
Find your people
Meet + mingle with industry leaders.
Know your suppliers, not just your reps.
Invaluable Insights
Seminars on how to run and grow your business
Proven techniques from business coaches
Best practices from industry experts
The big idea driving creative
Through the lens of inspiration, connection and insight, we can show unique opportunties for growth.
Email Journey | The first email is generic in message, asking our interested list what brings them to market.
Email Journey | Once a selection is made, a secondary email is sent sending information relevant to their choice. This email was sent to perspective attendees who chose “To Keep Your Business and Perspective Fresh” in the first email. This email is focused on all opportunties for business growth at Market.
Registration Mailers | Sent to all target audiences and previous attendees reminding them the benefits of registering early.
Design Update | All assets had to include the updated branding.
Event Assets + Design | With the new branding, the event felt cohesive, modern and organized.
The Creative
We used multiple communication vehicles in both digital and print to reach our target audiences.